How to attract a Millennial
The Millennial Generation comprises those who were born from 1980 to the early 2000s and now represents America’s young professionals who are graduating from college, getting their first and second jobs and buying homes. We’re now seeing where they want to live: downtown.
For the first time in decades, the population of American cities has grown at a faster rate than the suburbs. There is some speculation that this is a result of the recession, with urban dwellers remaining in place instead of moving to the suburbs with low and unpredictable home prices. Alternatively, there is evidence to suggest that the migration to the cities is more intentional for this generation.
Young professionals are now seeking different communities than the suburbs that their parents and grandparents had coveted for generations. Walkable, mixed-use communities are on the rise. A developer in Cleveland seized this trend and built one of the most desirable blocks in the entire city. Ten years ago, the Maron family bought up an entire block of the city where restaurants had gone out of business, retailers had failed, crime rates were high and there was little hope for residential use.
The block is thriving with outdoor seating, apartment buildings at capacity and successful retail. The project wasn’t immediately accepted by other entrepreneurs though; the Maron’s opened their own restaurants when others weren’t willing to take another chance on the neighborhood. By the time they opened a 224 unit apartment building on the block, the area was so popular that the building filled almost immediately.
Perhaps they’ve read The Creative Community Builder’s Handbook (by Tom Borrup).
The term creative community building describes efforts to weave multiple endeavors and professions into the never-ending work of building and rebuilding the social, civic, physical, economic and spiritual fabrics of communities. Creative community building engages the cultural and creative energies inherent in every person and every place.
Looking at the above picture of the block, it certainly seems like they’ve done that. This vibrant community in downtown Cleveland captures what many Millennials are looking for as they begin to live on their own. The area is walkable, there are residential options, dining and retail. It’s high-density, efficient land use with a markedly decreased rate of crime and it’s actually pretty cool.
Posted on August 6, 2013, in Entrepreneurship, Food, Housing, Neighborhoods, Public Infrastructure, Regions, Transportation, Trends, Uncategorized, Urbanism and tagged cities, cleveland, community, creative community, generation, land use, millenial, mixed use, Suburbs, tom borrup, urban, walkability. Bookmark the permalink. 3 Comments.